Press Release
Down South Software Launches Growing Tales™ a New Digital Baby Book Software Product
ATLANTA — January 14, 2005 — Down South Software™ announced today the launch of Growing Tales™, the company’s new digital baby book software product, at the Atlanta International Gift & Home Furnishings Market®. Growing Tales is a 21st century update to the traditional baby book, allowing parents to easily capture, store and track the developmental milestones of their children using a simple software program. The Growing Tales product was created by Suzanne Henderson, a busy working parent who realized the struggle many parents face keeping a baby book up to date, organizing family photos and keeping track of important medical and developmental information needed to care for their growing families.
“Growing Tales overcomes the common frustrations that all parents face in keeping a baby book for their children – such as finding the time to make updates and worrying about making mistakes while writing,” said Suzanne Henderson, creator of Growing Tales and CEO of Down South Software, LLC. “Growing Tales overcomes these frustrations, while enabling parents to keep important details and their memories for all of their children in one place.”
Designed for ease of use, a single copy of Growing Tales can be used for an unlimited number of children. Growing Tales makes it fun to keep up with all the special memories as children grow up, but also provides a useful tool that helps parents in the following areas:
- Special Memories – captures childhood and family memories with baby books, journals, individual and family digital photo albums
- Health & Development – tracks immunizations, doctor visits, questions for the doctor, developmental milestones and family history. Especially useful for families with children that have health issues or special needs
- Busy Schedules – features a calendar complete with automatic reminders to help manage doctor visits, extracurricular activities and special occasions
- Safety & Childcare – provides up-to-date child identification data, emergency information and babysitter instructions
- Education – tracks education, activities and accomplishments throughout children’s school years
- Print & Email – accessible through online, email or printed versions, making it easy for parents, extended family and friends to share all Growing Tales information
Early product reviews earned high praise from parents who indicated that Growing Tales is the type of item they would buy for themselves and purchase as a gift:
“Writing in my baby’s baby book (Growing Tales) is now as easy as sitting down to send an email - I totally love it!” wrote mother of four-month old.
“Our schedule is getting complex and I loved having the calendar and journal to quickly make notes, appointments and dates,” wrote mother of a six, five and three-year old.
“It will be so special when my daughter is a bit older to share a printed “book” of all the memories and photos of when she was growing up,” wrote mother of 12-month old.
The Growing Tales software product can be purchased at the Down South Software booth (#607) at the Atlanta International Gift & Home Furnishings Market®, in Atlanta, Georgia January 14-18, 2005. Growing Tales can also be purchased online at www.growingtales.com and will soon be available in retail stores.
About Down South Software
Down South Software™, LLC, a provider of software solutions designed to help busy families, is based in Atlanta, Georgia. Down South Software’s flagship product, Growing Tales™, is a 21st century update to the traditional baby book, allowing parents to easily capture, store and track the developmental milestones of their children using a simple software program. In addition to helping parents keep a baby book up to date, Growing Tales organizes family photos and tracks important information for health visits, developmental milestones, educational progress and more. Growing Tales is available for purchase online at www.growingtales.com and will soon be available at retail stores.
Media Contact:
Hannah Bower
Bower Communications for Growing Tales
T/M: 404.247.1123
E: hannah@bower-communications.com
